Market Trends
– Natural Products
oNatural and Organic foods
oNatural and organic foods and beverage categories are
growing at more than 12%,
outpacing sales of conventional grocery products by more than 4 to 1.
oAmerican shoppers spent more than $42.8 billion on
natural and organic
products in 2003. Sales of organic products rose 19 percent in natural products stores in 2003.
oHealthy fats replacing trans fats
oheadline issues such as trans fatty acids and the
obesity epidemic have
challenged consumer confidence in mainstream goods, contributing to slack sales.
oby January 2006, under new U.S. Food and Drug
Administration regulations,
all food marketers will have to disclose the level of trans fats in their packaged products.