Market Development
oProduct (not producer) driven
ngrow existing hemp category
ndevelop new products and sub-categories (recent
examples: hemp
protein powder, hemp milk)
nfocus on quality
oCo-operation
ncontinue to work together through trade
organizations: Ontario
Hemp Alliance, Canadian Hemp Trade Alliance, Hemp Industries Association
ncontinue to build consumer awareness – trade shows,
media (co-op ads, PR,
web)
oExplore new opportunities
nnew markets (Europe, Asia,…)
nnew applications (livestock feed,…)